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Content Marketing 101

Have you heard about content marketing and how it can help your organization grow and get more business? Did you know that content marketing costs approximately 62% less than traditional marketing? Content marketing has become critical as a marketing tool primarily because people no longer respond to traditional push marketing. When you do content marketing right, you see results.

This workshop will provide practical advice and strategies to put you on the right path. You’ll leave the workshop with a clear understanding of what content marketing is and how content becomes a valuable asset to help grow your business.

By the end of the session you’ll know what it takes to implement an effective content marketing strategy and what traps to avoid so ensure your efforts are successful from the outset.

In this workshop attendees will: 

  • Come away with a solid definition of content marketing
  • Thoroughly understand the components necessary to implement an effective content marketing strategy
  • Receive guidance on what types of content may be suitable for their particular organization
  • Determine the best way to distribute content
  • Learn how to establish communities and keep them engaged  

Who should attend? 

  • Marketers
  • PR and communication professionals 
  • Business owners/managers  

Facilitator: Heather MacLean, TaylorMade Solutions

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