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Twitter for Beginners/Intermediate

Facilitator: Michèle Brideau, Michèle C. Brideau Consulting Inc.

This workshop will walk you through the steps of opening a personal or a corporate Twitter account to maximize your exposure. The workshop will cover the following 3 components:

  • Firstly: Setting up the account. Selecting the right security options, notification alerts as well as uploading photos, logos and background. Included in this section, an overview of the different options, functions, vocabulary and algorithms used in the Twitter world.
  • Secondly: Building your network of followers by following people and organization that are in line with your business goals.
  • Thirdly: Using the platform by exploring the content management tools, designing posts, sending tweets and messages. Each participant will leave this workshop with a firm grasp on how Twitter works and how it can be leveraged to work with other marketing initiatives by using Tweet Deck.

Length: ½ day

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