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Understanding Social Media (an overview)

Social marketing can be overwhelming to understand. When you get past the question “Why should I use social media?” there are still a lot of other areas that can cause confusion.

Much more than a trend, social marketing has become an innovative way to introduce and promote products and services through strategic relationship building. It can be an extremely valuable resource if you understand how it works and how to use it properly.

This is an introductory level workshop that will explain:

  • Various social media platforms including Facebook, Twitter, Wikipedia, YouTube, etc.
  • Traditional marketing and social media
  • Managing your social media content
  • Mistakes and blunders to avoid

Note: you do not require a laptop for this workshop.

Target audience: introduction to social media.

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