Français
About Us Export Series Workshop Schedule Workshop Descriptions Consulting Program Contact Us
Branding 1: Visualize Your Business Brand! | Branding 2: Words Matter: Business Branding and Storytelling Fundamentals | Branding 3: Click & Post: Personal and Business Branding | Managing the Customer-Focused Experience | Increase Your Visibility! Promote Your Business | The Gift of Giving Great Service! | Write the Winning Proposal | Selling Products/Services Online – How to start | Get More Business | Is Your Business Export Ready? | All Employees are Marketers | Key of Success in Sales | ABC's of Digital Marketing with Gen. X, Y & Z | Build Your Brand, Build Your Business (2 days) | Buy Local Program: Planning & Implementing | Grant and Proposal Writing

 

Branding #2

Words Matter: Business Branding and Storytelling Fundamentals 

Facilitator: Catherine Doucette BPR, MEd, CTDP, C. Doucette Training and Communications Inc.

Writing about your own business is tough. You may know your business too well to explain it simply to others, or maybe you’re not sure how to begin. But there are simple ways to make your writing better.

Whether you are preparing a website, email newsletter, brochure, staff profiles, or news release, this hands-on workshop can help you. Join public relations and training professional Catherine Doucette BPR, MEd, CTDP as she guides you to write about your business in a way that connects with your customers.

In this half-day session, you will:

  • Refine your brand message
  • Craft your message so your target market will listen
  • Apply the fundamental of business storytelling
  • Employ basic layout principles to make your writing easier to read

Who should attend this workshop? Entrepreneurs, potential entrepreneurs writing business plans, marketing staff, business strategists, anyone evaluating an existing or potential product or service

Lenght: 1/2 day

Upcoming Courses