Build Your Brand. Build Your Business.
Facilitator: Catherine Doucette BPR, MEd, CTDP, C. Doucette Training and Communications Inc.
Are you at a loss for words when explaining what you do? Is your business getting lost in the shuffle? Do you know how to maximize media attention? Join public relations and training professional Catherine Doucette as she guides you through the fundamentals of building your brand and promoting your business. But this isn’t just a chance to gain new skills. It is a workday!
You will be focused on your own business throughout training:
Day 1: Create a detailed branding plan: values, bios, mission, brand guidelines, etc.
Day 2: Apply effective writing and design techniques to tell your story for media, websites, and other mediums
Who should attend this workshop? Entrepreneurs, potential entrepreneurs writing business plans, marketing staff, business strategists, anyone evaluating an existing or potential product or service (e.g. IT support desk,consultants,etc.)
Length: 2 day