About Us Export Series Workshop Schedule Workshop Descriptions Consulting Program Contact Us
Branding 1: Visualize Your Business Brand! | Branding 2: Words Matter: Business Branding and Storytelling Fundamentals | Branding 3: Click & Post: Personal and Business Branding | Managing the Customer-Focused Experience | Increase Your Visibility! Promote Your Business | The Gift of Giving Great Service! | Write the Winning Proposal | Selling Products/Services Online – How to start | Get More Business | Is Your Business Export Ready? | All Employees are Marketers | Key of Success in Sales | ABC's of Digital Marketing with Gen. X, Y & Z | Build Your Brand, Build Your Business (2 days) | Buy Local Program: Planning & Implementing | Grant and Proposal Writing

Increase Your Visibility - Promote Your Business!

Facilitator: Rick Nicholson, Apropos Marketing Communications


This workshop is targeted to companies who have already identified the characteristics of their target market but now want to know the best way to promote to that group.


Choosing the best advertising or promotion medium is often difficult for small businesses. Where to spend it (direct mail, brochures, membership associations, newspaper, radio, etc.) and how much to spend are questions entrepreneurs often asked. 

This workshop will help you uncover:

  • Your objectives and your message
  • Branding’s role in business promotion
  • What makes for a great promotional tool (best practices)
  • Mass media strengths and weaknesses
  • How to develop good on-line promotional tools (best practices)
  • Strengths and weaknesses of other promotional options
  • The importance of evaluating and ROI

Lenght: 1 day or 1/2 day

Upcoming Courses