• Communications

    • Communication Plan 101: Value Proposal Canvas

      How to make sure the communication plan is good for your business and your target market?

      • Determine goals and objectives
      • Develop a communication strategy (target market, Communication channels, etc.)
      • Create compelling messages and content
      • Measure impact and results
      1 day or 1/2 day

      Facilitator(s):
    • Dealing with Difficult People

      Have you ever had someone on your team that you or anybody could ever please, no matter how hard you tried? You tried different approaches with him/her to no avail! How frustrating! And at times, you are at your wits’ end with them.

      Participants will discuss why people behave the way they do. They will also be able to learn and use a variety of tools, techniques and strategies for dealing with challenging and difficult behaviors in the workplace.

      In this workshop, you will:

      • Discuss possible reasons for such difficult behaviors
      • Learn how to address, in a respectful manner these difficult situations
      • Explore ways to communicate and approach problems in a healthy and productive manner
      • Develop strategies to adapt to challenging circumstances


      Who will benefit from this session?

      • Employees who face difficult behaviors
      • Supervisors and leaders faced with managing difficult employees
      1/2 or 1 day

      Facilitator(s): Monique Gallie (Bien Etre Gallie Wellness)
    • Effective Communication Part 1: What's Your Style? Learning to Communicate Effectively

      David A. Kolb's model describes how people gain skills, solve problems, and process information. It’s part of our personality and how we write and speak. Whether you are leading a team, communicating with your clients, or training your staff, you could be disengaging one-quarter of the audience unless you understand their style.

      Roll up your sleeves for this hands-on workshop, and you will:

      • Identify different communication styles
      • Communicate with people of different styles
      • Write your own strategy to enhance your own communication skills
      1/2 day

      Facilitator(s): Catherine Doucette (C. Doucette Training and Communications Inc.)
    • Effective Communication Part 2: Assertive Communication for Business

      Communication breakdowns are common in business, especially when you are juggling long hours and multiple challenges. But by employing the right strategies, you can avoid these situations and improve your relationships with both your team and your clients.

      Join us for this hands-on leadership workshop where you will:

      • Identify the causes of communication breakdowns
      • Recognize personal triggers that block clear communication
      • Employ assertive communication strategies in problem solving
      • Develop a personalized plan for growth
      1/2 day

      Facilitator(s): Catherine Doucette (C. Doucette Training and Communications Inc.)
    • Introduction to Conversational Intelligence™: Build Trust One Conversation at a Time

      Every word, phrase, interaction, or even silence can have a profound ripple effect – for good, better, or worse.

      Despite good intentions, we can experience or trigger unintended results such as: misunderstandings; breakdown in trust; conversation & relationship disconnect and more.

      Drawing from emotional intelligence, neuroscience, and communications, Conversational Intelligence® teaches new insights, approaches, and skills to promote healthier conversational dynamics.

      You will learn:

      • Critical (yet common) communications blind spots
      • The neuroscience of trust/distrust triggered in conversations
      • Conversational do’s and don’ts
      • And more!
      1 day or 1/2 day

      Facilitator(s): Janna Hare (Spark Leadership Inc.)
    • Making the Perfect Pitch: Business Presentation Skills

      In business, the ability to deliver effective presentations to lenders, prospective clients or potential investors is a critical skill. Often, how you say it is almost as important as what you say.

      Learning how to make presentations that captivate, motivate or persuade an audience is essential to making the sale or growing your business.

      In this workshop, participants will learn:

      • The four types of audience How to organize a clear and impactful presentation
      • The importance of key messages
      • Secrets of effective delivery


      *Participants are encouraged to come with a presentation topic in hand – like your elevator pitch, an upcoming speaking opportunity, or perhaps a past presentation you would like to improve.

      1 day

      Facilitator(s): Carl Duivenvoorden (Change Your Corner)
    • Media Relations 101

      In this half-day session, you’ll learn what is important to the media when trying to get their attention and how to give/participate in interviews.

      You will also learn how to:

      • Handle media interviews
      • Develop key messages, bridging
      • When and why to do live interviews versus taped
      • What to expect before, during and after the interview.
      1/2 day

      Facilitator(s): Heather MacLean (TaylorMade Solutions)
    • Old School Networking with New School Tools

      Don't wait until you've lost a contract or clients!.This half day or full day workshop is designed for business owners who want to network more consistently to promote themselves and their business to a wider audience.

      Learn how to combine old school networking face to face time with social media platforms allowing you to extend your reach and grow your network while catching up on your email or news on your laptop or tablet. This workshop will walk you through maximizing your social media accounts like LinkedIn, Twitter and other platforms to enhance your investment of face to face time and increase your business.

      Learn how you can:

      • Use additional LinkedIn features to grow your network
      • Maximize your reach on LinkedIn by improving your profile
      • Track your business and client leads in an effective way using social media
      • Increase your reach
      • Build a larger network when attending events by sharing your experience on-line
      • Use Twitter as a research and networking tool to meet the people who can help you grow your business
      1/2 or 1 day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
    • Respectful Communication in the Workplace

      “People have different opinions, different talents, and different abilities; respectful communication involves the ability to effectively assert your own views and fully listen to the views of others”.1

       

      In this workshop, facilitators from Resonance Inc. will train management level employees on:

       

      • Workplace harassment and bullying
      • Recognizing offensive behaviors
      • Legal and practical consequences
      • Behavioral influences
      • Creating a respectful working environment
      • Giving effective feedback

       

      1: Gatty, A. (2015, May 07). How Respectful Communication Boosts Morale and Productivity in the Workplace. Retrieved from https://www.allbusiness.com/re­spectful-communication-boosts-morale-productivity-workplace-22074-1.html

      1/2 day

      Facilitator(s): Alyson Townsend (Resonance Inc.)
  • Digital Communications

    • Blog Writing Fundamentals

      Are you new to blogging? Have you started a blog but can't seem to maintain it? Not sure what to write about next? Or you spending too much time on that one blog post?

      This hands-on workshop will get you writing and show you ways to overcome those blogging barriers.

      You will:

      • Align your blog with your brand
      • Apply writing best practices
      • Avoid common grammar and spelling errors
      • Identify ways to overcome writers' block
      • Prepare your next blog post
      • Create a blogging schedule
      1/2 day

      Facilitator(s): Catherine Doucette (C. Doucette Training and Communications Inc.)
    • Content Marketing 101

      Have you heard about content marketing and how it can help your organization grow and get more business? Did you know that content marketing costs approximately 62% less than traditional marketing?

      Content marketing has become critical as a marketing tool primarily because people no longer respond to traditional push marketing. When you do content marketing right, you see results.

      This workshop will provide practical advice and strategies to put you on the right path. You’ll leave the workshop with a clear understanding of what content marketing is and how content becomes a valuable asset to help grow your business.

      By the end of the session you’ll know what it takes to implement an effective content marketing strategy and what traps to avoid so ensure your efforts are successful from the outset.

      In this workshop attendees will:

      • Come away with a solid definition of content marketing
      • Thoroughly understand the components necessary to implement an effective content marketing strategy
      • Receive guidance on what types of content may be suitable for their particular organization
      • Determine the best way to distribute content
      • Learn how to establish communities and keep them engaged  


      Who should attend?

      Marketers, PR and communication professionals Business owners/managers

      1/2 day

      Facilitator(s): Heather MacLean (TaylorMade Solutions)
    • Developing Your Social Media Business Strategy

      This workshop is designed for people responsible for the success of the organization’s marketing, sales and/or communications. This session will help participants understand how social media fits into the overall strategy of the business, as well as how it fits into the marketing, sales and communications strategies and tactics.

      Participants will learn:

      • where and how to start using social media effectively as a part of your overall strategy
      • why an integrated strategy is important for reputation management and lead generation
      • key metrics to measure success

      The workshop will identify key components, such as a social media playbook, to reduce silos and prepare the entire business to be fully prepared.

      1 day

      Facilitator(s): Heather MacLean (TaylorMade Solutions)
    • Digital Sales Using Social Media

      A simple digital sales strategy can effectively extend your reach allowing you to access new clients and keep existing clients engaged.

       

      Learn how to leverage your LinkedIn account as well as the benefits of a Facebook business page and Instagram account using the right ad campaign for your business.

       

      In this workshop, Facilitator Michèle Brideau will guide the participants through the do’s and don’ts of online sales using social media.

       

      Participants will learn how to:

      • Create a digital sales strategy using three or less social media accounts
      • Select content to share on social media
      • Choose the best time of the day to post content
      • Attract the right client for their business
      • Keep budget under control
      1/2 day or 1 full day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
    • Enhancing your Facebook Business Page – Intermediate

      Have you started a Facebook business page only to give up because it took too much time or you weren't getting the number of likes you want?

      Attend our workshop to learn how to:

      • update and refresh existing Facebook business pages
      • navigate and begin using the new options on Facebook business pages
      • create more impactful updates, posts and ads targeted to the right audience at the right price
      • use Twitter as a support tool for content management and research purposes

      You can expect from this workshop a quick but thorough check of security settings and page management tools to give your page an overall clean and crisp look, tips on improving content management, and overview of Facebook ads, boosting posts, budgets, and special promotion options to drive traffic to your page and website.

      Pre-requisites, to get the most out of this workshop:

      • Participants need to bring a laptop, tablet or Ipad with Wifi
      • Participants will need to have a personal Facebook account with a minimum of 50 friends as well as a published Facebook business page with a minimum of 35 likes.
      • Participants who don’t have a Twitter account should open one by going to www.twitter.com prior to this workshop.
      • Participants should have knowledge of three or more of the following: Google, Google+, You Tube, Kijiji, LinkedIn, Ted talks, Instagram, Pinterest, Etsy, Ebay, texting.
      1/2 day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
    • Facebook for Beginners

      If you are planning to start using social media to promote your business this workshop on the Facebook business page is for you!

      This workshop is designed to allow you to leave the workshop with a functioning business Facebook (FB) page that you will be able to continue building on. We will cover the initial set-up which will include security settings, on page interaction, fielding negative comments and engaging existing clients as well as future ones.

      You will also have the opportunity to design your posts and updates (content management) in class prior to launching your page. We will wrap up with a tour of advertising options on Facebook that can fit almost any budget.

      Prerequisites: You will need the following to maximize your learning in this workshop:

      • a personal FB account with at least 25 friends
      • User knowledge of at least two of the following - Google search engine, You Tube, Wikipedia, Kijiji, Twitter, LinkedIn, TED talks, Google plus, texting, smartphones, tablet or Ipad
      • Have a laptop or tablet with wireless connection in a public space
      • have logos and photos loaded on their laptop
      • May or may not have started a Facebook page
      1/2 day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
    • Grow Your Audience with MailChimp – Advanced

      If you already got the basics of using MailChimp, it’s time to take it up to the next level.


      Don’t just use it, use it well!

       

      By the end of this HANDS-ON training session you will:

      • Understand visual guidelines that fit email marketing (fonts, colors, images, layout).
      • Apply guidelines to create functional eye-catching templates.
      • Create advanced types of email campaign (A/B Test, RSS, Automated workflows, Content dripping).
      • Create a landing page for signup.
      • Understand how to grow your mailing lists and add opt-ins.

       

      *Bring your laptop and have your logo and other images available to you. You must already have a MailChimp account set up and a basic understanding of this platform.

      1/2 day

      Facilitator(s): Tal Goldenberg-Keren (Chooka Media Group)
    • Grow Your Audience with MailChimp – Basics

      Email marketing is one of the best ways to grow your reach and grow your business, offer valuable information, tips, special offers and more.

       

      Start communicating with your followers and clients - let Chooka Media Group teach you to use the FREE MailChimp platform to manage your mailing list and email offerings.

       

      By the end of this HANDS-ON training session you will:

      • Understand the benefits and why you should use email marketing.
      • Create and set up your account, profile and lists according to your needs.
      • Create a basic template and signup form.
      • Create and send a regular email campaign.
      • Review and understand campaign results.

       

      *Bring your laptop and have your logo and other images available to you.

      1/2 day

      Facilitator(s): Tal Goldenberg-Keren (Chooka Media Group)
    • Instagram for Business: Beginners

      It is never too late to learn how to use the fastest growing social media platform: Instagram for business. 

       

      In this this half day workshop, you will learn:

      • How to open an account
      • Link your Instagram account to your other social media platforms
      • What kind of photos to use
      • How to write a catchy caption (click bait)
      • Why hashtags are important and how to use them
      • How to set up a story

       

      Prerequisites: 

      1. Bring your laptop or tablet (smartphones not recommended). 
      2. Know how to connect your devise to a public Wi-Fi network.
      3. Have at least five photos of your business uploaded on your device.  
      1/2 day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
    • LinkedIn and Twitter Intermediate

      This fast pace half day workshop is designed for participants who have both an active LinkedIn and Twitter account and would now like to maximize these platforms to grow their business.

       

      In this workshop you will learn how to:

      • Reach a wider audience via LinkedIn and Search Engine Optimization (SEO)
      • Manage and research content via Twitter
      • Design better posts to drive traffic where you need it to go
      • Elevate your social media presence with YouTube and Instagram as visual content tools.

       

      *Participants should have a minimum of 50 connections on LinkedIn, a completed profile and be following a minimum of 100 people/accounts on Twitter.

      1/2 day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
    • LinkedIn for Beginners/intermediate

      This workshop is designed for participants who want to start promoting themselves and their business on a social media platform dedicated specifically to businesses of all sizes and across all sectors.

      LinkedIn is the fastest growing professional networking site with over nine million users in Canada. This workshop will walk you through the process of opening an account and filling out your profile based on your most current resume. Next, you will learn how to build a virtual network to enhance your existing network and dedicate these resources to growing your business.

      This workshop also offers a look at LinkedIn company pages, an overview of various LinkedIn features such as discussion forums, professional groups, how to share reading lists, recruit, research and make the most of the latest statistics. Lastly a quick overview of twitter as the perfect complement to LinkedIn will round out this workshop.

      (Note: Participants will have to complete their LinkedIn profile at home as time will not allow to complete during the workshop.)

      Participant Requirements

      What each participant needs to maximize their learning time with this workshop:

      • Must bring a laptop/tablet with wireless connection used in a public place.
      • Have user knowledge of a smartphone or tablet.
      • Have a current resume with them (on file and printed on paper).
      • Must have recent photos and logos on his/her laptop.
      • Must have knowledge of social media: Facebook, Google, YouTube, and general knowledge of Twitter or have an account.
      1/2 day or 1 day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
    • Setting up LinkedIn & Twitter for Beginners

      This workshop is designed for business owners and entrepreneurs who wish to extend their social media strategy by adding a professional or business page profile using either one or both of these social media platforms.

      The session will allow each participant to open an account, start to fill out a professional profile/ upload a photo as well as use SEO (search engine optimization) principles to reach more potential clients.

      A review of discussion boards, building a network, etiquette and other ‘how to's’ will also be covered in this session. Participants will also have sufficient knowledge to choose the platform that best suits their needs or why both may be the better option.

      (Note: Participants will have to complete their LinkedIn profile at home as time will not allow to complete during the workshop.)


      Participant Requirements

      What each participant needs to maximize their learning time with this workshop:

      • Must bring a laptop/tablet with wireless connection used in a public place.
      • Have user knowledge of a smartphone or tablet.
      • Have a current resume with them (on file and printed on paper).
      • Must have recent photos and logos on his/her laptop.
      • Must have knowledge of social media: Facebook, Google, YouTube, and general knowledge of Twitter or have an account.
      1 day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
    • Social Media for Your Business (Intermediate)

      This is a hands-on workshop to help small businesses better understand the ever-changing world of social media and how you can use it to promote your business.

       

      Facebook for businesses:

      • Establish the right security settings
      • Assign administrators Choose impactful logos and photos
      • Design posts
      • Schedule updates
      • Facebook ads

       

      Twitter:

      • Strategies to increase "Followers"
      • Tweetdeck as a content management tool

       

      LinkedIn

      • Opening a business page
      • Free & paid options
      • Exploring the benefits of having an active account

       

      Overviews of InstagramTumblr along with website review tips will also be covered in this workshop.

       

      Guidelines for participants taking this workshop:

      1. Participants should already have a business Facebook page established with a min. of 5-10 likes.
      2. You must bring your own laptop that is Wi-Fi compatible. Make sure you have your power cord with you.
      3. If you have never used your laptop outside of your office or home – do test your Wi-Fi capacity in a public area such as a mall, hotel or restaurant.
      4. Bring a computer mouse if you are not accustomed to using the mouse pad on your laptop.
      5. Make sure your anti-viral software is on and up to date.
      1/2 day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
    • Understanding Social Media (an overview)

      Social marketing can be overwhelming to understand. When you get past the question “Why should I use social media?” there are still a lot of other areas that can cause confusion.

      Much more than a trend, social marketing has become an innovative way to introduce and promote products and services through strategic relationship building. It can be an extremely valuable resource if you understand how it works and how to use it properly.

      This is an introductory level workshop that will explain:

      • Various social media platforms including Facebook, Twitter, Wikipedia, YouTube, etc.
      • Traditional marketing and social media
      • Managing your social media content
      • Mistakes and blunders to avoid

      Note: you do not require a laptop for this workshop.

      Target audience: introduction to social media

      1/2 day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
    • Web Advertising: Grow Your Business & Promote Your Brand!

      Having a website has become a necessity for business success. You need it to sell online and to promote your brand. Your website can also influence your consumers and convince them to buy your product. But having a beautiful, modern website won’t guarantee visitors to your site.

      In this workshop, we will learn about Google AdWords platforms for both SEM (Search Engine Marketing) and Display marketing. You will understand the role of these tools and how they tie into your customer acquisition strategy.

      Workshop activities will include:

      • Copywriting (How to write a good Ad)
      • Strategy Development
      • Understanding your ROI markets and reach new prospective clients
      1/2 day or 1 day

      Facilitator(s):
  • Export Series

    • Introduction to Exporting: Are you and Your Company Ready?

      This workshop will help you understand the requirements of a successful exporting business and will examine both your business, and your own readiness for export.

      It will also introduce key resources available through the ExportNB portal, including the components of a custom export plan.

      1/2 day

      Facilitator(s): Janice Goguen (Oliva Strategies Inc.)
  • Financial Management

    • Credit Policies & Collecting Receivables

      Collecting receivables in a timely manner is critical for a business’s cash flow. That said, we know that many small and medium-sized businesses just do not have the people power to chase around customers that won’t or can’t pay. In this workshop, facilitator Ron Robichaud will teach the participants effective tips and tools to reduce their doubtful accounts.

       

      The workshop will cover the following topics:

       

      • What is a credit policy (policy vs procedures)?
      • Steps involved in establishing a credit policy.
      • Credit sales vs cash sales.
      • Credit checks & approval.
      • Overall process from invoicing to collection.
      1/2 day

      Facilitator(s): Ron Robichaud (C & R Care & Consulting Ltd)
    • Financial analysis and management for SMEs

      Financial analysis is the ability to use a company's financial information to make informed business decisions. Every company exists to make profits. Without profits, a business will not survive. That's why every business owner needs to be able to understand and analyze what their financial information tells them.

       

        

      Learning objectives:

       

      Part 1: Demystifying financial statements


      • Identify and interpret a balance sheet and a statement of operations
      • Understand the components of cash flow
      • Methods to improve working capital
      • Understand depreciation
      • Realize the importance of establishing a capital account
      • Key elements to check regularly in your financial statements



      Part 2: Maximize the profit potential of your business


      • Learn to think like an investor
      • Calculate your net profit margin and set profit targets
      • Establish a pricing formula for your industry and financial assets
      • Understand the relationship between direct / indirect costs and net profit margin
      • Understand the relationship between the selling price and the net profit margin

        


      * If they wish, participants are invited to bring their company's financial reports and data to analyze their own situation and apply the concepts learned during the day. The information will not be shared with the group and will be treated confidentially.

      1 day

      Facilitator(s): Ron Robichaud (C & R Care & Consulting Ltd)
    • Financial Basics

      The Financial Basics topics include the following:


      • Understanding fixed vs. variable expenses
      • Understanding income statements and balance sheets
      • Understanding break even points
      • How to create a budget
      • Understanding cash flow management
      1/2 day

      Facilitator(s): Dale Thibodeau (DJ Thibodeau and Associates Inc.)
    • HST/Income Tax

      Owners and managers of small to medium-sized businesses

      DESCRIPTION:

      The tax world is a complex world where your questions often go unanswered.

      Are there any benefits to incorporating your small business? Should you register for HST? There is no easy answer. It is different for everyone.

      This workshop will help you to find the answers to the questions that concern you and your business.

      CONTENT:

      In a hands-on interactive workshop you will learn to:

      • Analyze your current situation and determine your needs.
      • Understand income tax deductions and credits available to you business.
      • Understand the ins and outs of HST.
      • Understand the income tax consequences related to various forms of earnings.
      1/2 day

      Facilitator(s):
    • Introduction to Bookkeeping: where to start

      Keeping accurate financial records is essential for any successful business; however, many small business owners are often too busy running the day-to-day operations they tend not to devote the necessary attention to bookkeeping.Some fail to record financial transactions properly and in a timely manner. Some ignore it completely until tax time.

      CONTENT

      This course will help you identify your bookkeeping needs and resources. In this hands-on introductory workshop you will learn:

      • the need or purpose of bookkeeping
      • bookkeeping and accounting terms
      • recognition and use of bookkeeping records and reports
      • learning/understanding the process of entering transactions
      • learning/understanding the posting of information to the reports
      1 day

      Facilitator(s):
    • Pricing strategies for your products and services

      In this two-part workshop, you will learn how to develop or improve your pricing strategy to remain competitive in today's marketplace.

      The following topics will be addressed:

      Preparation: Online seminar

      • Know your budget
      • Understand the cost of materials and direct labour
      • Understand overhead costs and their percentages
      • Define your cost per unit (CPU)

      Workshop:

      • Pricing Factors
      • Influencing prices
      • Markup per distribution channel 

      Pricing strategies for:

      • retail stores and online
      • small and medium-sized enterprises (SMEs)
      • companies providing services
      1.25 day

      Facilitator(s): Janice Goguen (Oliva Strategies Inc.)
  • Fundraising, Marketing and Communications

    • Media Relations 101

      In this half-day session, you’ll learn what is important to the media when trying to get their attention and how to give/participate in interviews.

      You will also learn how to:

      • Handle media interviews
      • Develop key messages, bridging
      • When and why to do live interviews versus taped
      • What to expect before, during and after the interview.
      1/2 day

      Facilitator(s): Heather MacLean (TaylorMade Solutions)
  • HR and Leadership

    • Barriers & Solutions

      Each of us has certain (or even several) barriers; both professionally and personally.

      This workshop will enable you to better recognize these barriers and find the solution to eliminate them from your life.

      Many participants leave this workshop with a newfound way of looking at their barriers and their life in general.

      1/2 day

      Facilitator(s): Danika Poirier (Restigouche Entrepreneurship Centre Inc.)
    • Cultivating Courageous Leadership Practices

      True leadership isn’t about power over people; it is about power with people. Nor is leadership

      about titles or the corner office. It’s about the willingness to step up, put yourself out there, and

      lean into courage.

       

      The world is desperate for braver leaders. It’s time for all of us to step up, put

      down the shields and lean into impactful leadership practices that cultivate connection and

      caring for our most important resource – people.

       

      You will walk away from this workshop with:

      • Increased confidence in your decision-making abilities.
      • Increased confidence and awareness in your leadership presence and its impact.
      • An understanding on how to communicate your purpose to have a greater impact.
      • A commitment to take more courageous action.

       

      What does this look like in action? It means:

      • Acting with power and purpose, rather than acting bogged down by mindless activity.
      • Moving from simply interacting to relating by caring about others.
      • Focusing on the success of those around you rather than just your personal achievements.
      • Looking for opportunities to solve problems and create value.
      • Drawing on the power of shared values
      • Content Types That Produce Leads With the Highest Customer Conversion Rates
      2 days

      Facilitator(s): Janna Hare (Spark Leadership Inc.)
    • Managerial Leadership: Managing with Courage and Confidence

      The ability to cope with difficult situations is a necessary skill for managers. You must have the courage to take action to overcome difficult challenges.

       

      Dealing with conflict, tackling difficult issues and making decisions are actions that require courage and must be done by managers daily in an effective manner.

       

      During this workshop, Michelle Levesque will address the following topics:

      • Leadership styles
      • The process of decision making
      • Build and maintain credibility
      • Conduct difficult conversations
      • Strengthen relationships in the workplace
      • Conflict management constructively
      • The importance of active listening
      1/2 day

      Facilitator(s): Michelle Levesque (Inspire Leadership)
  • Human Resources

    • Attracting and Hiring the Best Employees

      This workshop is designed to help business owners and managers understand the importance and impact of making the right hiring choices. Participants will be exposed to practical tools and tips applicable to all types of hiring situations.

      In a hands-on interactive workshop participants will learn about:

      • Attracting and hiring in today’s market
      • Building an image to attract the very best
      • Selection and interview techniques and tools
      • Fact and reference checking
      • Offering the “right” compensation package
      • Employee orientation
      1 day

      Facilitator(s): Carolyn Watson (Cwatson HR Consulting)
    • Employee Performance Management

      This workshop will provide participants with the process, steps and tools to implement a performance management system within their workplace.

      During this interactive workshop you will learn about:

      • The challenges of managing in today’s environment
      • The important role of leadership
      • The Performance Management Cycle
      • Coaching and feedback
      • Dealing with poor performers
      1 day

      Facilitator(s): Carolyn Watson (Cwatson HR Consulting)
    • HR Starter Kit for a Digital Age

      Finding yourself about to go from 1 to 5 employees or 5 employees to 15 and more? This half day or full day workshop is for businesses about to hire their first employee or 50th looking to expand their workforce to meet new business demand.

      In this digital age HR best practices are changing rapidly to keep up with technology. This workshop offers participants 10 basic HR policies and procedures that take cell phone use, over use of email, messaging and social media into account. It also includes templates and examples the business owner can start using now.

      Learn how you can:

      • Get the tools and understand how recruiting and hiring are done today and find the right people
      • Design job descriptions and task list that help you with the orientation and training of new staff
      • How 10 basic HR policies can help your business thrive
      • Better use technology and social media to attract the best talent
      • Overview of best course correction techniques, the importance of evaluations and training for staff
      1/2 or 1 day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
    • Mentoring on the Job: Building a Successful Relationship

      Mentoring is an amazing opportunity to empower employees to manage their own learning and become the kind of professionals they want to be.

      Join Catherine Doucette as we examine the mentor/mentee relationship, practical goal-­‐setting strategies, and real‐life scenarios in this hands-on workshop.

      You will leave with a personalized strategy to enhance your mentoring skills.

      1/2 day

      Facilitator(s): Catherine Doucette (C. Doucette Training and Communications Inc.)
    • Positive Work Environment

      Experiencing drama, negativity and a large rumor mill? Feeling as if productivity was suffering, and more could be accomplished if everyone was dedicated to their tasks? Creating a positive work environment can be quite challenging at times with many personalities involved.

      Participants will discuss why people behave the way they do. Participants wil be able to learn and use a variety of tools, techniques and strategies for creating an optimal work environment.

      In this workshop, you will:

      • Discuss possible reasons for such negative and difficult behaviors;
      • Understand the costs of negativity in the workplace;
      • Learn practical ways of improving the work environment;
      • Explore ways to communicate and approach situations in a healthy and productive manner;
      • Learn the basic styles of conflict resolution.


      Who will benefit from this session?

      • Employees who want to improve their work environment
      • Supervisors and leaders faced with challenges in maintaining a positive work environment
      1/2 day

      Facilitator(s): Monique Gallie (Bien Etre Gallie Wellness)
    • Retaining Employees In Today’s Economy

      TARGET AUDIENCE:

      Small and medium sized business owners and managers

      DESCRIPTION:

      With the economic challenges and changing workforce demographics in New Brunswick, companies are facing issues of retention they have not experienced in the past. During difficult economic times, companies cannot afford to lose their best employees.

      It’s a critical time for business owners and managers to recognize the role they play in creating employee engagement and retaining employees. This workshop will help companies develop awareness, strategies, actions and an approach for improved employee retention throughout the organization.

      CONTENT:

      In a hands-on interactive workshop you will learn about:

      • the urgency for retention,
      • cost of employee turnover,
      • organizational issues that contribute to turnover,
      • the link between employee engagement and retention,
      • what the best employers are doing about retention,
      • the “right” practices for your organization,

      and more…

      1 day

      Facilitator(s): Monique Gallie (Bien Etre Gallie Wellness)
    • Talent Acquisition: Using Social Media, Apps & New Technology

      This half-day workshop is designed to give entrepreneurs, business owners, and HR professionals a new edge when it comes to recruiting and hiring. Using social media, apps and job websites to increase your recruitment reach to attract the talented people you need.

      Learn how you can:

      • Design and execute a recruitment campaign and remain on budget
      • Leverage Facebook, Twitter, LinkedIn, Kijiji, Indeed.com and Instagram to increase your reach
      • Write a short, concise and interesting job ad (less is more here)
      • Identify which social media platform is best for which type of position
      • What to look for when Googling a potential candidate
      • Tips and tools to efficiently run interviews & reference check
      • Adapt employment agreements and contracts from a template
      1/2 day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
  • Management & Leadership

    • Business & Entrepreneurial Leadership

      Of all the ingredients essential for success in small and medium-sized enterprises, effective leadership is vital. Effective leaders understand their role. They obtain the necessary skills and competencies, but they add to that by behaving in ways that inspire others.

      Whether you are an entrepreneur, manager, or supervisor, you need to know how to exhibit strong leadership skills and be the person others in the organization want to emulate.

      Learn how to recognize and build the effective leadership habits that spell success.

      At our workshop, expert facilitator and HR specialist Carolyn Watson will guide you through a self-assessment of your current leadership skills and teach you practical, ready-to-use methods to exercise your leadership.

      Learn:

      • What is really expected of effective leaders and what is their role
      • The habits of effective leaders How to recruit, promote, and train leaders
      • How to build a leadership action plan for yourself, your business, and your employees
      1/2 day or 1 day

      Facilitator(s): Carolyn Watson (Cwatson HR Consulting)
    • Coaching & Mentoring – How to provide impactful feedback

      Coaching and mentoring are very separate activities but effective coaches and mentors both use feedback as a fundamental part of what they do. This workshop will concentrate on the role of mentors and the skills and tools needed to be an effective coach that helps people impact their career, their day to day effectiveness and their potential for succession.

      The workshop will provide you with tools to move well beyond informal and well intentioned haphazard mentoring and coaching to a more focused, deliberate and effective approach that targets specific competencies and results.

      Who will benefit :

      • Individuals who coach or mentor others formally or informally in the workplace or elsewhere
      • Front line supervisors, managers and business owners
      • mployees who are asked to train others
      1 day

      Facilitator(s): Carolyn Watson (Cwatson HR Consulting)
    • Cultivating Courageous Leadership Practices

      True leadership isn’t about power over people; it is about power with people. Nor is leadership

      about titles or the corner office. It’s about the willingness to step up, put yourself out there, and

      lean into courage.

       

      The world is desperate for braver leaders. It’s time for all of us to step up, put

      down the shields and lean into impactful leadership practices that cultivate connection and

      caring for our most important resource – people.

       

      You will walk away from this workshop with:

      • Increased confidence in your decision-making abilities.
      • Increased confidence and awareness in your leadership presence and its impact.
      • An understanding on how to communicate your purpose to have a greater impact.
      • A commitment to take more courageous action.

       

      What does this look like in action? It means:

      • Acting with power and purpose, rather than acting bogged down by mindless activity.
      • Moving from simply interacting to relating by caring about others.
      • Focusing on the success of those around you rather than just your personal achievements.
      • Looking for opportunities to solve problems and create value.
      • Drawing on the power of shared values
      • Content Types That Produce Leads With the Highest Customer Conversion Rates
      2 days

      Facilitator(s): Janna Hare (Spark Leadership Inc.)
    • Finding the Hidden Waste in your Organization

      Did you know that up to 50% of your time at work is not actually spent doing something of value? The waste, or non-value-added work, is what makes the day hard, frustrating, and often demotivating. It’s not the work itself.

       

      Eliminating the waste in your day to day processes isn’t nearly as difficult as first being able to see it and recognize it as waste.

       

      Attend this workshop to:

      • Learn the differences between functional and process focused organizations
      • Identify what value-added work is, versus value-enabling work & non-value-added work or waste
      • Learn why simply adding more people or more capital never works to improve things
      • Learn practical solutions to minimizing & even eliminating waste in your organizational processes
      1 day

      Facilitator(s): Jennifer Kikkert (Visualiiz Management Consulting)
    • Managing Your Human Resources

      Achieving organizational goals while creating a workplace environment where people feel engaged and inspired is a significant leadership challenge.

      The topics to be  addressed include:

      Part 1: Self-awareness and Communication

      • Leadership styles:  Their impact on the  organization’s climate and performance•
      • Decision making:  Understanding your strengths and values as a leader
      • Credibility:  Building and maintaining it


      Part 2: Influence and Constructive Responses to Conflict

      • Communication effectiveness: Dealing with challenging conversations
      • Relationships in the workplace : Strategies for strengthening relationships
      • Responding constructively to conflict
      1 day

      Facilitator(s): Michelle Levesque (Inspire Leadership)
    • Motivating Teams to do Better and be More Engaged

      No individual creates as much value alone as they do as part of a team. Understanding what motivates individuals to show up, on time and do a great job every day is critical to increasing a team’s productivity.

       Through real life learnings and examples, this workshop will demonstrate how you can help your work team thrive.

       You will learn:

      • Techniques to motivate & engage employees
      • Enhance team performance through simple daily management techniques
      • Create a visual workplace
      1 day

      Facilitator(s): Jennifer Kikkert (Visualiiz Management Consulting)
    • Negotiating Skills

      Small business owners and managers who have business experience and have encountered business negotiations at an informal level.

      THE CHALLENGE:

      To improve your ability to reach agreements in all aspects of your business and personal life.

      THE SOLUTION:

      Hone your negotiating skills to improve your success in negotiating with suppliers, clients, leasing agents, and more.

      GETTING YOU STARTED

      In a workshop combining theory and process with practical exercises, you will learn:

      • To improve results through successful negotiation
      • How to ask strategic questions during a negotiation, avoid typical mistakes, and ensure that agreements work out in practice as they were intended
      • To understand the complexities involved in effective communication
      • To perform self analysis of communication skills
      • To recognize typical barriers to negotiation
      • About Consensus Vs. Voting Vs. Dictating
      • To use The Breakthrough Strategy
      • To recognize when a non-traditional negotiation is required
      1/2 day

      Facilitator(s): Laurie Bourque (Kensington Associates)
    • Productivity : Leading Change in Business

      Nothing today should be the way it was.

       

      We all know change is inevitable and constant. Then why is it that leading charge is so hard and why is it that most of the time, it either doesn’t stick or it is a very painful lengthy exercise to get implemented?

       

      Because being busy is not the same as being productive, attend this workshop to learn:

      •  The difference between change management and leading change
      •  How to implement a proven step by step process for leading change quickly & effectively
      1 day

      Facilitator(s): Jennifer Kikkert (Visualiiz Management Consulting)
    • Profiting from sustainability: Tools and Tips to help your business save money, energy and the environment

      Research shows that Canadian small and medium-sized businesses that focus on sustainability can benefit from more than just energy and cost savings. They also have enhanced company and brand images; a more loyal customer base; and better employee morale and retention: all critical advantages in a competitive marketplace.

      In this workshop participants will learn how to:

      • Identify the areas where their biggest savings can be found
      • Measure, monitor and manage energy, water and waste (It is easier than you think!)
      • Make a sustainability plan that works for their business
      • Successfully market their green credentials
      • Take advantage of the financial programs and incentives available to businesses


      Our facilitator, Carl Duivenvoorden, knows sustainability doesn't have to be overwhelming or intimidating. He specializes in presenting complex issues in a clear and easy-to-understand way. Formerly with Efficiency New Brunswick, he offers solution-oriented seminars and keynotes to help people and organizations learn how they can save money, energy and the environment.

      Carl has spoken to over 400 audiences of all sizes across Atlantic Canada and beyond. He brings eloquence, passion, fun and interaction to everything he delivers. His newspaper column, Green Ideas, is carried in the NB Telegraph Journal, the Fredericton Daily Gleaner and four weeklies.

      1 day

      Facilitator(s): Carl Duivenvoorden (Change Your Corner)
    • Respect in the Workplace

      Is keeping the respect in your workplace difficult? Is there conflict that seems to never be addressed and/or resolved? What about those behaviors that border on bullying and/or harassment?

      In this workshop, participants will gain an awareness of negative office behaviors. This course will cover strategies to help participants address these difficult situations when they arise.

      In this workshop, you will:

      • Identify challenging and disrespectful behaviors;
      • Explore what bullying and harassment are, and what they are NOT;
      • Learn ways to promote respect, disarm and prevent bullying, discrimination, and harassment;
      • Use communication approaches that enable respect and teamwork with these people demonstrating difficult behaviors.

      Who will benefit from this session?

      • Employees being faced with difficult situations
      • Leaders and managers wanting to know how to address these behaviors in the workplace
      1/2 day or 1 day

      Facilitator(s): Monique Gallie (Bien Etre Gallie Wellness)
    • Self Esteem

      The participants will learn about the basics of self-esteem and how to differentiate between self-esteem and self-confidence. They will learn how to develop their self-esteem and move forward in life.
      1/2 day

      Facilitator(s): Danika Poirier (Restigouche Entrepreneurship Centre Inc.)
    • System of our beliefs

      The System of our Beliefs Workshop follows the Barriers and Solutions Workshop.

      This workshop will enable you to deepen your understanding of and put into practice the system of our beliefs.

      You will learn how to replace your limiting beliefs with positive and constructive beliefs.

      This session will require a great deal of self-reflection and introspection.

      1/2 day

      Facilitator(s): Danika Poirier (Restigouche Entrepreneurship Centre Inc.)
    • Women Who Lead Program - Janna Hare, Spark Leadership

      Facilitated by Janna Hare, Spark Leadership

      This program is based on the Dare To LeadTM program by Brené Brown and is intended for women who are currently in a leadership role in a New Brunswick-based small or medium sized business, or aspire to be in one.

      By joining this program, participants will have an opportunity to work with a group of like-minded leaders who will provide the encouragement, coaching and accountability needed to grow, encourage and support other women throughout the process.

      1.  Rumbling with Vulnerability & Understanding Shame & Empathy
      2. Grounded Confidence & Living into our Values
      3. BRAVING Trust & The Rising Strong Process
      4. Creative Action Plan & Closing


      *Also included: 2 hours of individual coaching

      4 full days

      Facilitator(s): Janna Hare (Spark Leadership Inc.)
  • Marketing and Sales

    • ABC's of Digital Marketing to Gen. X, Y & Z

      Attend this workshop to learn more about the generations X, Y & Z digital habits and how each of them have different ways of making decisions, purchase goods and services, travel, invest and build their careers.

      This workshop will focus on:

      • Consumption habits related to each generation
      • The decision making process as a consumer
      • Targeting the right audience for your products and services
      • Choose the content and ads that best appeal to your target client groups
      1/2 day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
    • Branding 1: Visualize Your Business Brand!

      Branding is the visual way to communicate the essence of the business, its values and vision, and your branded presence is one of the pillars that a business stands on these days.

      This workshop:

      • Explains what is a "brand" and the importance of a great visual presence of the business
      • Provides an overview of color theories - the look and feel of the brand and how it affects the customer
      • Shows how to connect with a graphic designer and what is the process of the design.


      *Prerequisites:
      The participants are not required to bring anything special. If they already have some promotional materials they are using or have used before, they are welcome to bring them along

      1/2 day

      Facilitator(s): Tal Goldenberg-Keren (Chooka Media Group)
    • Branding 2: Words Matter: Business Branding and Storytelling Fundamentals

      Writing about your own business is tough. You may know your business too well to explain it simply to others, or maybe you’re not sure how to begin. But there are simple ways to make your writing better.

      Whether you are preparing a website, email newsletter, brochure, staff profiles, or news release, this hands-on workshop can help you. Join public relations and training professional Catherine Doucette BPR, MEd, CTDP as she guides you to write about your business in a way that connects with your customers.

      In this half-day session, you will:

      • Refine your brand message
      • Craft your message so your target market will listen
      • Apply the fundamental of business storytelling
      • Employ basic layout principles to make your writing easier to read

      Who should attend this workshop? Entrepreneurs, potential entrepreneurs writing business plans, marketing staff, business strategists, anyone evaluating an existing or potential product or service

      1/2 day

      Facilitator(s): Catherine Doucette (C. Doucette Training and Communications Inc.)
    • Branding 3: Click & Post: Personal and Business Branding

      Better manage your personal and corporate image by understanding that each click, post, like, share, photo, video and comment becomes part of your overall brand. Learn how you can consciously and actively mange key elements of your on-line presence while keeping the ideal balance between you as a private person and a business owner. All this to be able to remain true to yourself and offer your clients the best possible service

      Learn how to:

      • Align your personal and your corporate brand
      • Choose and manage the content you want to share with your clients
      • Represent your brand when using texts, email, posts, photos and video
      • Use Twitter as a research engine and content management tool
      • Assess your on-line presence to plan your branding efforts
      1/2 day

      Facilitator(s): Michèle Brideau (MCBrideau Consulting Ltd.)
    • Build Your Brand. Build Your Business.

      Are you at a loss for words when explaining what you do? Is your business getting lost in the shuffle? Do you know how to maximize media attention? Join public relations and training professional Catherine Doucette as she guides you through the fundamentals of building your brand and promoting your business. But this isn’t just a chance to gain new skills. It is a workday!

      You will be focused on your own business throughout training:
      Day 1: Create a detailed branding plan: values, bios, mission, brand guidelines, etc.
      Day 2: Apply effective writing and design techniques to tell your story for media, websites, and other mediums

      Who should attend this workshop? Entrepreneurs, potential entrepreneurs writing business plans, marketing staff, business strategists, anyone evaluating an existing or potential product or service (e.g. IT support desk,consultants,etc.)

      2 days

      Facilitator(s): Catherine Doucette (C. Doucette Training and Communications Inc.)
    • Buy Local Program: Planning & Implementing

      “Buy local!” It’s become an oft-heard motto in many communities, and for good reason. Money spent at local businesses stays in the community, generating local employment and prosperity; it supports the small and medium businesses that comprise the heart of our economy; and it tends to recirculate locally, multiplying the benefits.

      In this half day workshop, participants will learn how to plan and implement a Buy Local program that works for their community.

      The program will cover:

      • The benefits, economic and other, of buying local
      • Why people buy – or don't buy – local
      • Using principles of social marketing (not social media)
      • Examples of best practices, creative approaches and success stories

      “Planning and implementing a successful Buy Local program” is designed for community leaders, small business owners and anyone with a passion for building a stronger local economy.

      1/2 day

      Facilitator(s): Carl Duivenvoorden (Change Your Corner)
    • Get More Business

      The workshop is targeted both new and existing business owners who want to attract new customers and get more business from existing customers.

      Recognizing that many small businesses have limited advertising budgets, this workshop is designed to equip owners and managers with the practical knowledge and discipline to sell more with less. Facilitators will deliver simple yet innovative tools, strategies and activities to help you grow profitable and sustainable revenue.

      Learn how you can:

      • Attract New Customers
      • Sell More to Existing Customers
      • Create a Winning Sales Funnel and Better Manage Your Pipeline
      • Increase Frequency of Purchase and
      • Find the Ideal Customer
      1/2 or 1 day

      Facilitator(s): Randy Sears (RCS Consulting Services)
    • Grant and Proposal Writing

      After identifying a need in a particular community or an opportunity for a new program, it’s essential to find the funds to make those aspirations a reality.

      A grant-winning proposal is similar to a sales pitch, from capturing the reviewer’s attention and demonstrating an understanding of the need, to persuasively presenting a solution.

      This hands-on workshop will focus on:

      • Conducting a needs analysis.
      • Crafting a compelling opening and presenting a solution.
      • Developing goals and measurements suited to the funder’s interests.
      1/2 day

      Facilitator(s): Laurie Bourque (Kensington Associates)
    • Increase Your Visibility - Promote Your Business!

      TARGET AUDIENCE:

      This workshop is targeted to companies who have already identified the characteristics of their target market but now want to know the best way to promote to that group.

      DESCRIPTION:

      Choosing the best advertising or promotion medium is often difficult for small businesses. Where to spend it (direct mail, brochures, membership associations, newspaper, radio, etc.) and how much to spend are questions entrepreneurs often asked.

      This workshop will help you uncover:

      • Your objectives and your message
      • Branding’s role in business promotion
      • What makes for a great promotional tool (best practices)
      • Mass media strengths and weaknesses
      • How to develop good on-line promotional tools (best practices)
      • Strengths and weaknesses of other promotional options
      • The importance of evaluating and ROI
      1/2 or 1 day

      Facilitator(s): David Barnett (Advantage Liquidity Partners Ltd.)
    • Key of Success in Sales

      What makes the difference between a good salesperson and an exceptional salesperson? Personal skills; they have the greatest impact on clients.

      This workshop will focus on personal skills plus other important elements in making a sale:

      • The client and his/her decisions
      • A communicator who creates impact
      • Positive emotional relationships
      • The H index (Hunger)
      • The Dream Team
      1/2 day

      Facilitator(s): Laurie Bourque (Kensington Associates)
    • Managing the Customer-Focused Experience

      Do you know how satisfied your customers are? Do you know how to keep them coming back? It is easier to keep a customer satisfied than to recruit a new one. Happy customers are excellent sources of referrals for new business and easier to upsell.

      Join us for this interactive workshop where you will:

      • Identify the touchpoints (phone, email, website, storefront, etc.) in the three stages of your customer relationships
      • Develop your customer service message and style
      • Define the experience you want your clients to have
      • Align your processes to ensure excellent customer satisfaction and more sales


      Optional: Participants are welcome to bring a real life customer service case of no more than 250 words with all identifying information removed.

      1 day

      Facilitator(s): Catherine Doucette (C. Doucette Training and Communications Inc.)
    • The Gift of Giving Great Service!

      In all businesses, one of the most important ingredients of the marketing mix for products and services is to identify and satisfy customer needs. High-quality customer service helps to create strong customer loyalty.

      By building a strong “culture of service” in your business, you will create a level of consistency at every touch point of the client’s experience, putting you above the rest!

      If you want to improve the level of service you offer, this workshop will:

      • Help you understand how you are perceived by your customers, your peers or your managers;
      • Give you a baseline in which to measure your own success in sales & service while defining your areas of “opportunities” for improvement;
      • Assist you in setting and establishing your own personal vision for giving great service in your business.
      1/2 day

      Facilitator(s): Laurie Bourque (Kensington Associates)
    • Write the Winning Proposal

      Are you winning all the business you want? Do you waste time wondering what to include in your proposals? Do decision-makers understand why they need to choose you? You are not alone.

      Whether you are responding to a formal request for proposals (RFP) or preparing an estimate, you need a clear, concise document that speaks to customer needs, focuses on benefits, and offers an exceptional first impression.

      Join us for this hands-on workshop. Come prepared to work, as you will:

      • Save time by using a template approach
      • Identify the steps in preparing a winning proposal
      • Create a measurable three-point plan to improve your business proposals
      • Describe the information required in each part of a proposal
      • Apply effective writing principles

      Optional: If you would like feedback during class on a proposal, please bring two copies of one proposal with all the private information removed (costs, email, recipients, client, etc.).

      1 day

      Facilitator(s): Catherine Doucette (C. Doucette Training and Communications Inc.)
  • Personal Effectiveness

    • Barriers & Solutions

      Each of us has certain (or even several) barriers; both professionally and personally.

      This workshop will enable you to better recognize these barriers and find the solution to eliminate them from your life.

      Many participants leave this workshop with a newfound way of looking at their barriers and their life in general.

      1/2 day

      Facilitator(s): Danika Poirier (Restigouche Entrepreneurship Centre Inc.)
    • Improved Communication: Personality Dimensions

      Personality Dimensions is a human relations tool based on leading-edge research, which helps to explain what motivates behavior in people with different personalities or temperaments. Participants will learn:

      • The 4 different personality types
      • Discover which type of personality type represents them the best

      This new interactive human relations and communications process/model is presented in an informative, interactive, fun and self-discovery format. Where effective training and development is essential for meeting strategic objectives – an understanding of personality theory is a very effective tool in:

      • Facilitating team creation and building
      • Improving corporate communications
      • Enhancing customer service and satisfaction
      • Providing innovative solutions to problems by tapping into the creative energy of every temperament preference.

      Everyone can benefit from this workshop, including those working in customer service, human resources, upper-management and anyone who must collaborate with colleagues. This tool will be a definite asset to the participants’ work and personal lives.

      1/2 day or 1 day

      Facilitator(s): Danika Poirier (Restigouche Entrepreneurship Centre Inc.)
    • Less Pressure, More Productivity

      The relentless pressure of running a business can lead to burnout. Being your best depends on the choices you make every day. Learn how to work smarter to increase your productivity, which in turn can strengthen your bottom line. You will:

      • Recognize the difference between pressure and stress
      • Identify strategies to work smarter in your own business
      • Learn how to delegate work effectively
      • Define ways to fill up your tank so you can do your best work
      • Develop a personalized plan to perform better at work
      1/2 day

      Facilitator(s): Catherine Doucette (C. Doucette Training and Communications Inc.)
    • Productivity: Managing and Optimizing Your Time

      The word "productivity" is often misunderstood. Many people work very hard every day, but they are not as productive as they could be or should be. To be productive, it is essential to better define what we will need to work on, what is valuable rather than constantly remembering how busy we are.

       In this workshop, you will learn:

      •  The concept of "productivity".
      • What is the true priority work you should focus on?
      • How much time you lose each day without knowing it?
      • Better plan your day
      • Maximize and optimize the time you have at work
      1/2 day or 1 full day

      Facilitator(s): Jennifer Kikkert (Visualiiz Management Consulting)
    • Self Esteem

      The participants will learn about the basics of self-esteem and how to differentiate between self-esteem and self-confidence. They will learn how to develop their self-esteem and move forward in life.
      1/2 day

      Facilitator(s): Danika Poirier (Restigouche Entrepreneurship Centre Inc.)
    • System of our beliefs

      The System of our Beliefs Workshop follows the Barriers and Solutions Workshop.

      This workshop will enable you to deepen your understanding of and put into practice the system of our beliefs.

      You will learn how to replace your limiting beliefs with positive and constructive beliefs.

      This session will require a great deal of self-reflection and introspection.

      1/2 day

      Facilitator(s): Danika Poirier (Restigouche Entrepreneurship Centre Inc.)
  • Project Management

    • Financial Basics

      The Financial Basics topics include the following:


      • Understanding fixed vs. variable expenses
      • Understanding income statements and balance sheets
      • Understanding break even points
      • How to create a budget
      • Understanding cash flow management
      1/2 day

      Facilitator(s): Dale Thibodeau (DJ Thibodeau and Associates Inc.)
    • Grant and Proposal Writing

      After identifying a need in a particular community or an opportunity for a new program, it’s essential to find the funds to make those aspirations a reality.

      A grant-winning proposal is similar to a sales pitch, from capturing the reviewer’s attention and demonstrating an understanding of the need, to persuasively presenting a solution.

      This hands-on workshop will focus on:

      • Conducting a needs analysis.
      • Crafting a compelling opening and presenting a solution.
      • Developing goals and measurements suited to the funder’s interests.
      1/2 day

      Facilitator(s): Laurie Bourque (Kensington Associates)
  • Strategic Planning

    • Balanced Scorecards: A Leadership Approach

      Could your business be more successful if you could somehow better communicate its strategy to your employees?

      Even if everyone is working hard, how can you be sure that everyone understands what you are trying to accomplish? And how do you align your employees on the key measures that make the difference in your business?

      A Balanced Scorecard approach is an effective tool to ensure everyone in your organization is aligned on the most important parts of your business.

      This system is most effective when the scorecard effectively cascades down to the business and support unit level, including individual levels, so that accountability is created from top to bottom in your organization.

      Target Audience: business owners, managers or supervisors with 10 + employees

      At our workshop, expert consultant Dale Thibodeau will guide you to practical, ready-to-use solutions to focus on your most important issues and learn how to spend more time working “on” your business rather than working “in” it.

      In just one day you will learn:

      • How to create a strategy map in a cause-and- effect chain
      • How to use the Balanced Scorecard as a strategic performance management tool
      • How to implement cascading accountability in organizations
      1 day

      Facilitator(s): Dale Thibodeau (DJ Thibodeau and Associates Inc.)
    • Building a Business That People Will Want to Buy.

      Learn how you can make your business attractive to buyers, increase profits and reduce the time and effort you put into managing your small or medium sized business.

      This three-hour workshop teaches attendees what scares off buyers and how to employ a strategy to not only increase the value of a business in the eyes of a buyer but make more money and free up more time in the present.

      The workshop is intended for current and future entrepreneurs. Students will learn Barnett’s 12+1 step program for systematizing a small business that is already operating day-to-day.

      This workshop is for you if:

      • You want to buy or start a business or already own one.
      • You want to make your business more profitable.
      • You want to make your business easier to manage.
      • You want to increase your vacation and family time while being a business owner.
      • You want to ensure your business will sell quickly and for the best price when the time comes to sell.

      OVERVIEW OF SEMINAR

      • What do buyers look for?
      • How are businesses valued?
      • What problems keep buyers from moving forward?
      • How can we make the business more attractive?
      • How can we implement business management systems quickly and easily with minimal interruption in our opertion?
      • David Barnett's Secret 12+1 step business systematization process.
      1/2 ay

      Facilitator(s): David Barnett (Advantage Liquidity Partners Ltd.)
    • Buying an Existing Business

      Why start from scratch? Buying an existing business can offer you a head start in the world of business ownership.

      In this workshop participants will learn:

      • The advantages of buying an existing business over starting a new business
      • The difference between a buyer-lead acquisition process vs. a seller initiated process
      • How to approach a potential opportunity using intermediaries
      • The key information for analysis, due-diligence and determining a fair value
      • How to finance the purchase
      • Which experts to involve and when you will need them, such as accountants, lawyers, brokers, bankers, etc.
      1/2 or 1 day

      Facilitator(s): David Barnett (Advantage Liquidity Partners Ltd.)
    • Corporate Governance: Intermediate

      Good governance is about establishing efficient and effective oversight for businesses. It is also about developing processes for making and implementing decisions and identifying and managing risk.

      ”Subject-matter experts, Alyson Townsend and Trisha Perry from Resonance Inc. will elaborate on the following topics:

      • Role and duties of the Shareholders, the Board & management
      • The constitution of a Board – who, how many, terms
      • Decision making by a Board – quorum , resolutions, voting
      • Standards of Performance – fiduciary duty and duty of care, business judgment, due diligence
      • Best Practices for Boards
      1/2 day

      Facilitator(s): Alyson Townsend (Resonance Inc.)
    • Corporate Governance: The Basics

      Wondering how to implement a corporate governance structure for your startup?

      Subject-matter experts, Alyson Townsend and Trisha Perry from Resonance, a Saint John based firm, will guide you through the process during this 3 hours workshop.

      You will learn:

      • What is “Governance”
      • Why is it important to me?
      • Do I want to incorporate?
      • Shareholders, Boards and Management
      • The legal governance framework : Statutes, Regulations, Articles, Bylaws and shareholders agreements
      • Practical Considerations when setting up a Board of Directors
      1/2 day

      Facilitator(s): Alyson Townsend (Resonance Inc.)
    • Starting a Business in New Brunswick

      Today’s business landscape is a rapidly changing one. Globalization and online trade has resulted in competition and markets which are no longer located down the street, within the province or even on the continent. Product life cycles have reduced from decades to months. Product development cycles have reduced from years to months.

      Highly skilled employees are available but there is intense competition to attract and retain them. ‘Career’ employees are a thing of the past.

      These dynamic conditions reinforce the fact that in today’s business environment, the need to be aware of current challenges and ability to develop appropriate strategies is of paramount importance to new entrepreneurs looking to start a successful business.

      Learn how Awareness and Planning can provide you with valuable tools as you move to launch your new enterprise.

      Summary of the topics covered:

      • Idea Generation and Market Research
      • Choosing a Location
      • Structure / Registering & Choosing a Name
      • Hiring Local Staff Professional Services that can help
      1/2 day

      Facilitator(s): Laurie Bourque (Kensington Associates)
    • Steps to Business Exit/Succession Planning: Winding Up or Winding Down Your Business

      Many people plan to get into business but very few take the time to plan how they will get out. Proper planning can ensure that you have as many options available to you as possible.

      This session will examine:

      • Timeline to consider for retirement
      • How to calculate business value/worth
      • Selling to outside buyers vs. inside buyers
      • How transitioning differs from selling liquidating a business
      • Your goals in succession

      Whether you plan to retire or sell your business in the near future or in 5 or 10 years, this workshop will provide you with valuable information through real-life examples and demonstrations.

      1/2 day

      Facilitator(s): David Barnett (Advantage Liquidity Partners Ltd.)
    • The Strategic Business Owner

      As a small business owner do you find yourself spending more time working “in the business” and not enough time working “on the business”? This puts companies at risk.

      Without strategic direction, can you keep your business on the right track, seek competitive advantages, or avoid missed opportunities?

      This workshop will help you develop habits by providing tools, techniques, and advice on how to think and act strategically in your business.  Topics include:

      • clarifying the notion of working “on the business” vs. working “in the business”
      • top practices of the "strategic business owner"
      • inventory of the essential qualities and skills
      • a self-assessment exercise for a personal improvement action plan
      1/2 day

      Facilitator(s): Randy Sears (RCS Consulting Services)